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Episode overview
Customer Intent.
According to Nik Sharma, today’s guest, that is the future of consumer behavior. In order to succeed, whether it be your product, marketing, or supply chain, you will need to innovate.
Nik discusses the challenges of sourcing overseas, how e-commerce will continue to innovate, and why the most successful supply chains always have a backup plan.
As a Forbes 30 Under 30 Marketer, Nik knows a thing or two on how to build massive DTC brands.