Nearly 1% of total US online sales during Black Friday Cyber Monday were picked, packed, and shipped by Stord.
In-store shopping may have been down 8.2% YoY according to Sensormatic Solutions1, but online shopping was a major bright spot for many retailers. In the United States, shoppers spent a record $10.8 billion on Black Friday, according to Adobe Analytics ($1B more than 2023), and then smashed that record again on Cyber Monday with $13.3 billion in sales2 - making it the largest online shopping day of all time.
The total US Black Friday through Cyber Monday (BFCM) sales in 2024 reached $24.1 billion, showing a significant increase compared to the $20.9 billion recorded in 2023. This represents a growth of approximately 15.3% year-over-year. Globally, total e-commerce spend rose to $41.1billion, an 8.2% increase year-over-year3.
BFCM Performance by Stord Customers
Stord brands experienced record-breaking sales this BFCM. The max daily order volume spike increased 252% as nearly 10 million units were shipped to homes in all 50 states, more than 75 countries, and even to deployed military personnel around the world.
Stord’s multi-national fulfillment footprint and integrated commerce technology enabled unprecedented visibility, economies of scale, and elevated consumer experience with accelerated delivery times and significant parcel savings during the most stressful time of the year.
Despite these massive surges in demand, our click to ship average was under 1.14 days, including weekends and overnight, versus industry average of 3-4 days.
While shipping record volume, Stord also enabled a differentiated unboxing experience by packing holiday orders in customized branded packaging, printing personalized packslips, engraving, and included order-specific inserts and product samples.
Working closely with brands during peak preparation meetings, Stord pre-assembled over 3 million unique kits and optimized inventory demand planning.
Peak Parcel Surcharge Savings
While overall sales during BFCM are impressive, retailer margins are normally confronted with the dual impact of steep discounts to consumers while sustaining peak season surcharges from parcel carriers. During non-peak periods, shipping fees can account for 10-15% of a brand’s revenue. During the peak periods, temporary demand surcharges implemented by carriers can add an additional 5-20% to cost, depending on the carrier and level of service.
Stord partners with brands to minimize the impact of these surcharges by leveraging a diversified carrier network and technology driven rate selection powered by Stord Parcel and Last-Mile Optimization.
As detailed by Stord’s CEO and co-founder, Sean Henry, customers benefited from negotiated rates and access to a robust network of local and national carriers.
Compared to the listed carrier surcharge prices, one Stord customer is on track to save 50% on their peak period parcel costs, accounting for more than $250,000 through the period - all while maintaining >99% on time shipping performance.
These savings were not isolated to just one customer, but were experienced by our entire roster of clients.
Peak parcel surcharge savings calculated based on projected holiday sales.
The above percentages are only representative of the additional surcharge savings earned on top of the standard parcel savings provided every day to Stord brands - with brands seeing a total combined savings of up to 55% on their peak parcel spend.*
These savings during a brand’s BFCM sales contribute to a much larger bottom line and are more reflective of the overall success of their sales efforts vs a top line report.
Total Performance
Black Friday Cyber Monday 2024 was a massive success as brands generated approximately $24.1 billion in US sales. These sales were spread across 26 million e-commerce sites4. Stord picked, packed, and shipped nearly 1% of total online US sales while only representing a growing percentage of the total number of e-commerce sites. These brands not only generated massive revenue, they realized greater profits, and improved consumer experiences on each and every order.
If you were unsatisfied with your Black Friday Cyber Monday performance and want to achieve better results in 2025, let’s chat.
References
1. Sensormatic - U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-of Traffic
2. Adobe Analytics - Cyber Monday Hits Record $13.3 Billion in Online Spending with Majority of Sales Driven by Mobile
3. Zeta Global - Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
4. SellersCommerce - 51 eCommerce Statistics In 2024 (Global and U.S. Data)
*Savings of each brand are dependent on each brand’s specific product mix and volume.
