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Leveling the Commerce Playing Field - The Consumer Experience Company

Author
Sean Henry, CEO

Published Date
May 16, 2025

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Today, Stord announced that we have raised more than $200 million in equity and debt financing at a clean valuation of $1.5 billion.

The Series E equity funding is led by Strike Capital, with additional support via growth debt facility from Silicon Valley Bank (SVB) and ORIX USA. New investors, Baillie Gifford, NewView Capital, G Squared, and Georgia Tech Foundation, joined the round and existing investors, Kleiner Perkins, Franklin Templeton, Founders Fund, Bond, Sozo, 137, and Lux, also participated.

Our increasing momentum and valuation growth is a direct reflection of the mounting expectations and demands placed upon e-commerce brands to provide exemplary consumer experiences through faster, more transparent fulfillment.

Stord has been at the forefront of this charge since 2015. Today’s milestone was achieved thanks to the trust and confidence of our customers and teammates. They have helped build the vertically integrated software and physical fulfillment capabilities that drive impactful commerce growth for brands of all sizes.

We’re in our best position yet. We wrapped a monumental 2024 that saw over 60% year-over-year growth, at hundreds of millions in scale, while achieving sustained profitability. Looking back just a few years to 2021, our contracted revenue has grown over 10x and we are on track to deliver nearly 50 million packages in 2025. Stord is increasingly the market leader for today’s brands who want a best-in-class consumer experience. Our scale, pricing, speed, and reputation are driving our flywheel faster than ever.

However, our work to get here started long before now. And I couldn’t be more proud of the team that made this happen.

Leveling the playing field

Stord redefines the commerce journey, empowering merchants and delighting consumers.

Over the last two decades, e-commerce giants have transformed consumer expectations by pioneering fast, free, and reliable shipping. Features like next-day delivery, real-time tracking, and seamless returns have become table stakes for online shopping.

We’ve all experienced finding a product online, only to encounter $7 shipping for 5–10 day delivery, then realizing we could get  a similar item with free next-day shipping elsewhere. With 90% of US online shoppers expecting free two- to three-day shipping, the bar to meet and exceed consumers’ expectations has never been higher.

Today, fulfillment and delivery are not just backend logistics—they’re core value drivers that directly impact conversion, retention, and unit economics. Yet, most merchants struggle with outdated infrastructure that fails to meet modern expectations.

Winning in this landscape requires more than software or logistics alone—it demands a scaled, multi-node fulfillment network powered by vertically integrated software. Brands can’t piece this together themselves; they need a partner with scale and expertise.

Stord’s vertically integrated product stack spans the entire commerce journey—from the in-cart flow to the orchestration layer, to the software powering the assets, and finally to the assets themselves. This deep integration enables a stickier, faster-growing, business with better economics than traditional fulfillment providers or standalone software platforms. Comparing legacy players to Stord is like comparing a leased data center to AWS, GM to Tesla, or Boeing to SpaceX—it’s a fundamentally different paradigm.

At Stord, our foundational insight is clear. Fulfillment is the linchpin of modern commerce. Effective fulfillment mitigates costs, creates value, and generates invaluable data. By starting with fulfillment, we’ve built a platform that integrates order, inventory, consumer, and financial data—data that is essential to powering commerce and enabling brands to thrive.

Stord’s mission is to redefine the commerce journey, empowering merchants of all sizes to deliver experiences that delight consumers. Our platform doesn’t just meet today’s elevated standards: it sets the foundation for what’s next. Through fulfillment, we are solving the biggest challenges of modern commerce and building the infrastructure for its future.

Stord is the end-to-end commerce enablement platform.

Our simple mission: grow revenue, reduce costs, delight customers

Competitors come and go, but companies that build a strong, lasting relationship with customers are rare. And any business that doesn’t create clear value for customers is unlikely to last long in the world. - Jeff Bezos

Stord is The Consumer Experience company—both externally and internally. 

Externally, we focus on our customers’ consumers, ensuring every touchpoint reflects trust and quality. While traditional fulfillment providers stop at getting your orders at the door, Stord continues well beyond – improving the pre-purchase through post-delivery offering with estimated delivery dates, multiple shipping options, shipment protection, granular tracking, simplified returns, branded boxes, custom inserts or hand-written cards, optimizing SKU bundles and listing strategies, and more. Stord is in the business of delighting consumers.

Internally, we’re relentlessly customer-obsessed, making long-term decisions that drive real ROI for brands. We grow revenue by enhancing conversion rates with better delivery promises, flexible shipping options, and trusted checkout experiences. We reduce costs through optimized order routing, intelligent inventory placement, and efficient parcel selection. We eliminate headaches by centralizing data and streamlining operations, like reducing “Where is my order?” (WISMO) inquiries. Ultimately, we delight consumers through rapid, affordable shipping, hassle-free returns, and an exceptional unboxing experience—driving higher satisfaction and a stronger emotional connection between brands and their consumers.

We’re honored to deliver on our mission for some of the greatest brands in the world, including Seed Health, True Classic, Wild, Elysium, quip, Jolie, AG1, and hundreds more.

The Future - and why our opportunity is growing

Our flywheel is driven by volume scale, which brings inventory closer to consumers and enables both fixed and variable cost leverage, all of which earn trust. More volume reduces cost per order. Increased volume also accelerates delivery speeds. More volume and faster delivery translates to greater consumer trust.

This approach reinforces the cycle of growth for Stord and our brands. And we’ve never felt our flywheel spin as fast as it is today.

Stord is building a Commerce Enablement platform that lets brands compete with Prime-like checkout and delivery experiences. We enable ecommerce leaders to grow revenue, reduce costs, eliminate headaches, and delight consumers. This is a mission-critical business and value proposition to our customers.

We are humbled by the support of our investors and the hundreds of brands that partner with us. It’s been an incredible 9 years since we started Stord, and I can’t wait to see what our team accomplishes over the next decade. 

Sean Henry